eTail Nordic Connect 2024
14 - 15 May, 2024
Scandic CPH Strandpark, Copenhagen
Day 2 | 15th May
8:00 - 9:00
Registration and Welcome coffee
After last-night’s lively drinks and dinner, kick-start your morning with some energy-boosting smoothies as well as breakfast baps, including vegan and veggie alternatives if that’s what you fancy! All to ready yourself for another exciting day at eTail Connect.
9:00 - 9:10
Chairperson’s Welcome Remarks
BUILDING LOYAL COMMUNITIES
9:10 - 9:45
PANEL DISCUSSION: Flexing your Rewards: How can you tailor your loyalty program to keep customers engaged during times of decreased spending and high inflation?
Casper Strange -
Customer Club Director,
Boozt
Andreas Drougge -
Chief Technology Officer,
Bubbleroom
Yasser Shabbir Sveder -
Head of E-Commerce,
Stenströms
Ann Kirstine Havsteen -
Director of European Loyalty,
Circle K
- How to foster a sense of exclusivity through tiered loyalty program structures and premium perks
- Can your loyalty efforts easily adapt to changing needs and preferences?
- Is your loyalty program enough to protect you from external economic conditions?
9:45 - 10:05
INDUSTRY CASE STUDY: Why the payments experience is customer experience
Leslie Chen -
Product Manager, Optimised Checkout Suite,
Stripe
- How can your payments experience turn one-off shoppers into repeat customers?
- How can you increase revenue through your payments experience – from ease of checkout flow to localisation of payments methods?
10:05 - 10:10
5 Minutes Transition
10:10 - 10:40
Private Business Meetings
This time is reserved for you to benchmark solution providers.
10:40 - 10:45
5 Minutes Transition
10:45 - 11:15
Private Business Meetings
This time is reserved for you to benchmark solution providers.
10:45 - 11:15
Coffee Break and Networking Time
11:15 - 11:20
5 Minutes Transition
FOSTERING DEVELOPMENT
11:20 - 12:00
Diversity in Leadership Discussion
Connie Lindemann Olsen -
Head of Freight & Fulfilment,
Miinto Group
Louise Markvi -
Nordic eCommerce Channel Manager,
Nestlé
Ann Kirstine Havsteen -
Director of European Loyalty,
Circle K
Join your fellow leaders as we dive into the barriers facing women in leadership positions, how we can all join forces to overcome these and how to encourage diversity in the boardroom.
12:00 - 12:20
FIRESIDE CHAT: Building team-centric working environments: How can you strengthen your teams by adapting your leadership approach to empower colleagues and their personal growth?
Jonas Elmqvist -
Head of Technology,
Stadium
Peter Keerberg -
CEO,
Jotex
- What differentiates our management style from others and what does this mean for our teams?
- What impact has our team-leading decisions had on our growth and output?
- What challenges have we overcome in our roles as team leaders?
12:20 - 12:40
Session TBC
Sponsored by: Vercel
12:40 - 12:45
5 Minutes Transition
12:45 - 13:15
Private Business Meetings
This time is reserved for you to benchmark solution providers.
13:15 - 14:15
Networking Lunch
Take the weight off and enjoy a lunch with your peers before the final few sessions of the day.
DELIVERING PERSONALISED EXPERIENCES
14:15 - 14:35
CASE STUDY: Targeting the shopping experience: How to unleash the magic of amplified segmentation for deeper customer insights
- How to fuel automation with specific customer data and send highly targeted messaging
- What tools are the most effective for your hyper-personalisation strategy?
- How can you use AI to identify priority customer segments and message them in the right way?
14:35 - 14:55
PANEL DISCUSSION: Human centric eCommerce: How to craft customer-centric experiences to drive conversion success and revenue per visit
- What are your key strategies for keeping the customer at the core of your ecommerce interactions?
- How to focus on the customer intent and personalise the shopping journey in line with this
- What future trends and innovations to you expect to impact and strengthen the customer-company relationship?
A problem shared is a problem halved – all retailers are facing the same big problems right now. Choose your biggest challenges right now and join a discussion with 3 or 4 peers, join forces and come up with some solutions. There will be time to move to 2 tables during the session.
