Day 2 | 21st May

• How to make significant changes to the role of managers to optimise the manager journey with AI capabilities  
• What infrastructural and technical strategies can you put in place? 
• What can you learn from virtual companies and gaming platforms?  

Farzin Saber

VP Digital Project Officer
IKEA

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• Creating engagement loops to maintain customers’ interest and ensure their loyalty to your brand  
• Leveraging customer data from loyalty programs to identify cross-selling opportunities 
• Understand the final impact on the customer’s experience and how it leads to greater customer lifetime value  

30 mins panel – 15 mins group discussion 

Jukka Tukiainen

Head of Loyalty & Personalisation
Stockmann

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Morten Drachmann Schulz

Head of eCommerce
Davidsen

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Robin Jacobsson

Chief Marketing Officer
Bygghemma

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• Pandora has experienced steady growth over the past few quarters and remains ambitious about its future growth potential 
• In the context of ecommerce, this growth requires attracting more new customers to Pandora’s website while balancing commercial performance with deeper brand engagement 
• To achieve this balance, Pandora initiated a redesign of their global website, focusing on creating a more immersive, content-rich experience for users 
• Key challenges we faced included managing change, establishing a more robust performance measurement framework, and enhancing their analytical capabilities 
• In Alexey’s talk, he will discuss Pandora's ecommerce journey and share early insights from the website redesign 

Alexey Kochemirovskiy

Director of eCommerce Analytics & Insights
Pandora

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• Enhancing UX/CX by leveraging customer data to create personalised user journeys that cater to individual preferences and behaviours 
• Ensuring a consistent and seamless experience across all digital touchpoints, enabling customers to transition smoothly between channels while maintaining a high level of satisfaction 
• Continuously analysing user behaviour and feedback to identify pain points and opportunities for improvement, using these insights to iteratively refine your UX/CX solutions 

This time is reserved for you to benchmark solution providers.

• How can you better balance short-term sales with marketing your brand?  
• Identifying new consumers by understanding the barriers to entry  

• E-commerce Evolution: Leveraging Wolt’s platform for seamless order management, payment processing, and fulfillment to bridge the gap between brick-and-mortar and e-commerce 
• Change Management in Retail Transformation: Best practices for fostering internal buy-in and collaboration when integrating partners like Wolt, and how to accelerate the digital transformation 
• Last-Mile Innovation and Customer Expectations: Exploring how partnerships with Wolt address the growing demand for fast, flexible delivery options, and how last-mile solutions are becoming a critical component of customer satisfaction and retention in the e-commerce space 

15 min presentation, 20 min interactive discussion 

Charlotte Haue

Digital, eCom, Retail Media & Loyalty Director
Dagrofa

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Mads Nielsen

Head of Online Sales
Dagrofa

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• Approaching loyalty in a different way to traditional methods  
• Using data to convert customers and ensure retention  
• Delving into the story of obtaining 4.5 million subscribers  

Marianne Colding Oxholm

Head of CRM, Retail & PR Marketing
Hobbii

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Join your peers for a sit-down meal!

• How can a multi-local commerce strategy provide a seamless shopping experience for customers world- wide to cater to the growing trend of cross-border eCommerce? 
• How can brands differentiate themselves in a competitive market by offering localised experiences, in- cluding language, currency, and region-specific promotions? 
• What is the critical role of customer experience in expanding global reach and how can embracing multi-local strategies lead to greater customer satisfaction and brand loyalty?

30 mins panel – 15 mins group discussion 

Jonas Angelöv

Chief Technology Officer
Babyshop

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Frederik Arve

Head of Loyalty
Salling Group

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Johan Larsson

Head of Marketing & eCommerce
Exxentric

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• Connecting different marketing programs into one engine 
• When and where should you set up MACH architecture to ensure it’s used effectively?  
• Streamlining the process of moving data efficiently to sync relevant data between different systems 

Anders Martinsson

Head of Technology
Ark Bokhandel

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• Discussing the internal and external requirements for optimal digital transformation  
• How do you stay customer orientated while also supporting employees? 
• Optimising cross-functional communication to drive change as a team

Eira Victoria

Global Digital Sales Optimization, Commercial Excellence (B2B)
Circle K

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FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market - Rakesh Rana, Head of Data, Haypp Group

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty - Marco Cordiolo, Head of Marketing Innovation & GenAI, VELUX

Rakesh Rana

Head of Data
Haypp Group

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Marco Cordioli

Head of Marketing Innovation & GenAI
VELUX

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FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market 

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty