eTail Nordic Connect 2025

A Senior-level Benchmarking Forum of Pre-Qualified Retailers and Hand-Picked Service Providers

At eTail Nordic Connect, you’re in control. Your schedule is customised so you can cut through the noise and get your strategic benchmarking and vendor evaluation needs covered within days, not weeks.

As attendance is restricted to senior-level eCommerce, Digital Marketing and Omnichannel budget holders from the top retailers and a select group of best-of-breed vendors you will:

Brainstorm real and practical ideas to transform your business through private, closed-door sessions led by market leaders
Efficiently evaluate the leading service offerings during conveniently arranged 1-1 meetings with vendors that you select based on your current investment priorities.

It’s a Platinum Members’ Club offering a bespoke experience for those shaping the future of eCommerce and Digital Marketing. It’s where you make the connections you need to make, when you want to make them.

Request Invitation

“Inspirational and great networking event”

Cristina Oliosi
Head of Brand Activation
Boozt

“A great event featuring interesting talks from the podium and engaging discussions with other attendees”

Helle Lauritzen
Head of Customer Acquisition and Search
nemlig.com

“Great please to network with peers and stay up to date with trends”

Alexander Andersson
Head of CRM
L’Oréal

2025 Speakers

Frederik Arve

Head of Loyalty
Salling Group

Viktor Sahlström

Chief Technology Officer
Apotea

Mikael Lenneryd

Chief Marketing Officer
Apoteket

Morten Drachmann Schulz

Head of eCommerce
Davidsen

Jukka Tukiainen

Head of Loyalty & Personalisation
Stockmann

Eira Victoria

Global Digital Sales Optimization, Commercial Excellence (B2B)
Circle K

Farzin Saber

VP Digital Product Officer
IKEA

Charlotte Haue

Digital, eCom, Retail Media & Loyalty Director
Dagrofa

Marianne Colding Oxholm

Head of CRM, Retail & PR Marketing
Hobbii

Isabelle Aristidou

Head of Marketing
Cam Cam Copenhagen

Highest Priority Content. Created for Decision-Makers.

You’ll receive practical expertise on:

Building a personalised loyalty program to transform one-time buyers into repeat customers
Embedding eco-friendly practices in product design to align with shoppers’ new priority
Integrating GenAI to create dynamic product recommendations and optimise tracking capabilities
Embracing multi-local commerce to reach new customers and cater to cross-border eCommerce
Balancing eCommerce commerciality with brand experience to enhance online engagement

Download 2025 Agenda

Be Among The Leaders.
Uniting 70 VIP Attendees From leading Nordic Retailers

The Connect Difference

Transformative Content

We only cover strategic content and hand-pick the most senior of speakers and attendees. Furthermore, because we qualify every attendee based on decision-making responsibility and budget, you get invaluable peer-to-peer information and takeaways from leaders in the industry.

Personalised Connections

You tell us your priorities, so we can create closed-door tailored interactive sessions and connect you with the solutions partners you want to meet. All saving you time on competitor benchmarking and vendor evaluation.

A Luxury Experience

We only select luxury venues in a captive location, a perfect environment for quality learning and networking with no distractions. Plus, we pick up the tab for your pass and hotel stay, including various drinks and dinner experiences!

How It Works

A Bespoke, Senior-Level Experience

If you qualify to attend, we’ll ask you about your strategic priorities and we’ll build your personalised agenda and meeting schedule. You’ll have your hotel stay, including drinks and dinner experiences, covered by us too!

Connect with Hand-picked Solutions Providers 1-1

Based on your profile we’ll match you with leading solution providers, assisting with the vendor selection process. You are in full control as you will only meet with the providers you are interested in evaluating.

Speak Freely in Interactive Formats

Sessions are not recorded or covered by press. The ‘closed-door’, interactive discussions encourage openness, so you get more detailed information and takeaways than at any other event.

Sponsorship Opportunities

Interactive Learning & Networking

Get ideas from all the great minds in the audience through a variety of small working group discussions.

Beer & Bubbles Roundtables

An exceptional way to genuinely get to grips with your key challenges. Your chance to probe an industry expert along with your peers to source practical solutions collaboratively.  

Oxford Style Debate 

Walk away with a fresh mindset and better prepared to deal with a controversial issue.  

Sit back and witness industry leading figures pitting themselves against each other to deliver the knockout argument.  

Case Study Revolution 

Take part in interactive discussions with your industry peers and take away different approaches to the same challenge. Starting with a case study the speaker then invites you and your group to find a solution to a key unresolved challenge. 

Women in eTail Networking Lunch

Join a dedicated networking event for champions of diversity in eCommerce, focused on empowering women and fostering pathways to leadership. Engage with like-minded professionals to discuss strategies for attracting, supporting, and retaining top female talent, and building diverse, high-performing teams in the digital space.

eTail Nordic Connect

The Invitation-Only Forum for eCommerce, Digital Marketing & Omnichannel Leaders from the Top Nordic Retailers