eTail Nordic Connect 2025

20 - 21 May, 2025

Scandic CPH Strandpark, Copenhagen

Mads Nielsen

Head of Online Sales Dagrofa

Mads is leading Dagrofa's online sales. He is a retail professional with a proven track record in business development, commercial excellence, and strategic leadership, working between digital and brick-and-mortar. He excels at identifying market opportunities, developing growth strategies, and leading complex projects to execution. His expertise spans marketing, sales, and strategy, enabling him to deliver innovative solutions lately as responsible for Dagrofa entering the quick commerce market in Denmark B2C and B2B.

Day 2 | 21st May

12:20 PM CASE STUDY INTERACTIVE - Transforming your last-mile strategies: How to drive digital transformation in a brick-and-mortar business to discover new income sources

  • E-commerce Evolution: Leveraging Wolt’s platform for seamless order management, payment processing, and fulfillment to bridge the gap between brick-and-mortar and e-commerce 
  • Change Management in Retail Transformation: Best practices for fostering internal buy-in and collaboration when integrating partners like Wolt, and how to accelerate the digital transformation 
  • Last-Mile Innovation and Customer Expectations: Exploring how partnerships with Wolt address the growing demand for fast, flexible delivery options, and how last-mile solutions are becoming a critical component of customer satisfaction and retention in the e-commerce space 

15 min presentation, 20 min interactive discussion 

Check out the incredible speaker line-up to see who will be joining Mads.

Download The Latest Agenda