eTail Nordic Connect 2025

20 - 21 May, 2025

Scandic CPH Strandpark, Copenhagen

Marianne Colding Oxholm

Head of CRM, Retail & PR Marketing Hobbii

Marianne is a passionate CRM specialist with great experience throughout both on- and offline marketing and leadership. She has great experience in working with campaigns, customer journeys and customer life cycle both in conversion, up sale, churn prevention, etc. By truly understanding the customers, using available data, and exploiting the strength of different platforms and channels, she believes that meaningful communication will occur which will lead to increased loyalty and revenue.

Day 2 | 21st May

12:55 PM CASE STUDY – Building loyalty in eCommerce: How to tailor your loyalty programme to nurture your community and keep customers coming back

  • Approaching loyalty in a different way to traditional methods  
  • Using data to convert customers and ensure retention  
  • Delving into the story of obtaining 4.5 million subscribers  


Check out the incredible speaker line-up to see who will be joining Marianne.

Download The Latest Agenda