Rakesh Rana

Head of Data Haypp Group

Rakesh is a seasoned Data Science & AI Leader, fusing robust technical expertise with strategic business insights. He has a proven track record in building and spearheading high-performance teams and pioneering new initiatives harnessing the power data and AI to drive business growth and innovation. At Haypp, he is currently leading the Data Science & Engineering teams, group-wide across Nordics, EU & US as well as leading the development & operationalisation of all Machine Learning & AI Initiatives.

Day 2 | 21st May

4:20 PM OXFORD STYLE DEBATE – Every Nordic retail brand should integrate GenAI into their digital strategy in the next 6 months – FOR & AGAINST

FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market - Rakesh Rana, Head of Data, Haypp Group

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty - Marco Cordiolo, Head of Marketing Innovation & GenAI, VELUX

Check out the incredible speaker line-up to see who will be joining Rakesh.

Download The Latest Agenda