Alexey Kochemirovskiy

Director of eCommerce Analytics & Insights Pandora

Alexey is a strategist & management consultant with passion to help organizations transform. His extensive scientific background allows me to apply strong analytical lens into everything he does. He thrives at scoping out ambiguous problems, applying simple structures that make sense and finding practical solutions.

Day 2 | 21st May

10:05 AM CASE STUDY – Balancing eCommerce commerciality with brand experience: How to enhance online customer engagement without compromising revenue

Pandora has experienced steady growth over the past few quarters and remains ambitious about its future growth potential
In the context of ecommerce, this growth requires attracting more new customers to Pandora’s website while balancing commercial performance with deeper brand engagement
To achieve this balance, Pandora initiated a redesign of their global website, focusing on creating a more immersive, content-rich experience for users
Key challenges we faced included managing change, establishing a more robust performance measurement framework, and enhancing their analytical capabilities
In Alexey’s talk, he will discuss Pandora's ecommerce journey and share early insights from the website redesign

Check out the incredible speaker line-up to see who will be joining Alexey.

Download The Latest Agenda