Johan Larsson

Head of Marketing and E-Commerce Exxentric

Johan is a digital growth strategist with over 25 years of experience driving business success through innovative marketing, sales, and eCommerce strategies. With a background spanning tech, media, and fitness industries, Johan has played pivotal roles as a marketeer, business developer, advisor, and board director in international startups. Recently, Johan led a social media and influencer-driven strategy that skyrocketed a brand’s following from 100 to over 100,000, fuelling sales from 2M to 60M+ SEK across 70+ countries. Additionally, Johan co-developed a hybrid distribution strategy, building reseller partnerships in 20+ markets while scaling direct-to-consumer sales globally. Specializing in digital marketing, sales operations, and organizational strategy, Johan excels in developing high-performing teams and sustainable growth strategies. Passionate about leveraging data, technology, and innovation, Johan continues to shape the future of eCommerce and digital transformation.

Day 2 | 21st May

9:20 AM FIRESIDE CHAT – Embracing multi-local commerce: What are the best ways to reach new audiences and differentiate your brand globally with a local touch?

How can a multi-local commerce strategy provide a seamless shopping experience for customers world- wide to cater to the growing trend of cross-border eCommerce?
How can brands differentiate themselves in a competitive market by offering localised experiences, in- cluding language, currency, and region-specific promotions?
What is the critical role of customer experience in expanding global reach and how can embracing multi-local strategies lead to greater customer satisfaction and brand loyalty?

Check out the incredible speaker line-up to see who will be joining Johan.

Download The Latest Agenda