eTail Nordic Connect 2025

20 - 21 May, 2025

Scandic CPH Strandpark, Copenhagen

Anders Martinsson

Head of Technology Ark Bokhandel

Anders has worked with all aspect in the IT industry, everything from B2B, B2C, retail stores, food, distributors, and vendors. He currently works at ARK where 17 months in, he contributed to the launch of a totally new e-commerce site and is currently working to modernise the rest of the setup (CDP, ERP, POS) to use their newly implemented technology.

Day 2 | 21st May

3:20 PM PRESENTATION – Harnessing MACH architecture: How to effectively build a new platform using MACH architecture and navigate subsequent challenges to enhance scalability and deployment flexibility

  • Connecting different marketing programs into one engine 
  • When and where should you set up MACH architecture to ensure it’s used effectively?  
  • Streamlining the process of moving data efficiently to sync relevant data between different systems 

Check out the incredible speaker line-up to see who will be joining Anders.

Download The Latest Agenda