Frederik Arve

Head of Loyalty Salling Group

Frederik is currently heading the Loyalty Program at Salling Group and has a wide range of knowledge and experience in creating and turning digital platforms into key business areas.

Day 1 | 20th May

9:00 AM OPENING KEYNOTE PRESENTATION - Value Today, Value Tomorrow: How we built a personalised loyalty program over time to optimise the shopping experience and have more than 1.2 million users in just over one year

How to tailor the right portfolio of trade- and convenience benefits to obtain real value
How to solve customer pain points by digitalising the shopping experience in a physical context
Delving into the pros and cons of taking the less traditional route with this company-wide, fully integrated digital marketing program

Day 2 | 21st May

2:35 PM PANEL INTERACTIVE – Embracing multi-local commerce: What are the best ways to reach new audiences and differentiate your brand globally with a local touch?

How can a multi-local commerce strategy provide a seamless shopping experience for customers world- wide to cater to the growing trend of cross-border eCommerce?
How can brands differentiate themselves in a competitive market by offering localised experiences, in- cluding language, currency, and region-specific promotions?
What is the critical role of customer experience in expanding global reach and how can embracing multi-local strategies lead to greater customer satisfaction and brand loyalty?

30 mins panel – 15 mins group discussion

Check out the incredible speaker line-up to see who will be joining Frederik.

Download The Latest Agenda