Frederik Arve
Head of Loyalty Salling GroupDay 1 | 12th May
15:45 Oxford-Style Debate: Loyalty is the silent killer of margins for digital-first brands
True – Loyalty is a money pit. It inflates CAC, erodes margins, and distracts brands from building truly valuable, differentiated experiences: Alexey Kochemirovskiy, Director of eCommerce Analytics & Insights, Pandora
False – Loyalty programs drive repeat purchases, increase customer lifetime value, and deepen brand affinity making them a cornerstone of sustainable growth for digital-first brands: Frederik Borg Arve, Head of Loyalty, Salling Group
Check out the incredible speaker line-up to see who will be joining Frederik.
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