Day 1 | 20th May

Catch up with friendly faces before the event kicks off over a morning coffee and some breakfast. Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes.

• How to tailor the right portfolio of trade- and convenience benefits to obtain real value  
• How to solve customer pain points by digitalising the shopping experience in a physical context 
• Delving into the pros and cons of taking the less traditional route with this company-wide, fully integrated digital marketing program 

Frederik Arve

Head of Loyalty
Salling Group

See Bio

• Discovering how personalised post-purchase communication can transform one-time buyers into loyal, repeat customers by fostering ongoing engagement 
• Learning how to use the post-purchase period to upsell products, promote offers, and encourage reviews, all of which help to strengthen direct customer relationships 
• Exploring strategies for leveraging data and technology to create high-engagement communications that boost brand loyalty and encourage customers to return and purchase again 

15 min presentation, 20 min interactive discussion 

Viktor Sahlström

Chief Technology Officer
Apotea

See Bio

• Examining how businesses are prioritising eco-friendly practices in product design and manu- facturing processes 
• Discussing the increasing importance of sustainability in purchasing decisions and customer loyalty, especially among younger consumers 
• How to integrate sustainability into your eCommerce operations, from sourcing to transparent communication about your environmental impact 

Mikael Lenneryd

Chief Marketing Officer
Apoteket

See Bio

Throw yourself into our popular networking session to meet as many people in the room as you can in 10 minutes. Grab a bingo card and a pen, search out the numbers you need and get connecting! The winner will be able to donate a £100 to a charity of their choice! 

• Exploring the role of generative AI in enhancing personalisation and customer engagement  
• Evaluating ethical considerations to ensure transparency and trustworthiness in AI-driven customer interactions 
• Leveraging GenAI to enhance the customer journey, boost conversion rates, and deliver  

Michael Kirkegaard Clausen

Chief Marketing Officer
Holger's

See Bio

• Leveraging AI/ML algorithms to analyse audience preferences, trending topics, and competitive content, enabling the creation of highly relevant, targeted content 
• Using AI/ML tools to continuously optimise content performance by analysing metrics such as engagement, click-through rates, and conversions 
• Harnessing AI/ML to deliver personalised content experiences to different audience segments 

• Exploring real-world AI applications in working with local agents, ensuring alignment with cultural nuances and effective communication across all digital channels 
• Learning the fundamentals of setting up AI, including the necessary data, tools, and strategies for auto-writing, translations, and maintaining a consistent tone of voice across platforms 
• Understanding how integrating AI into ticketing systems and communication channels can lead to cost savings, 24/7 availability, and improved customer service 

Andreas Drougge

Chief Technology Officer
Bagaren och Kocken AB

See Bio

This time is reserved for you to benchmark solution providers.

This time is reserved for you to benchmark solution providers.

• Appling proven strategies from both verticals to streamline operations and reduce costs  
• Leverage the unique aspects of B2B (complex purchasing) and B2C (personalisation) to optimise customer experiences and boost conversions 
• How can you leverage your B2C experience when also providing a B2B channel? 

Jonas Akermark

E-commerce & Digital Business Director
Husqvarna

See Bio

• What are the considerations when transforming media plans? 
• How to gain attention and engagement with digital marketing  
• Building a structured team for efficient digital measuring

Nina Ahlfors

Digital Marketing Manager
Lidl Suomi

See Bio

• Changing internal processes using effective platforms  
• Training store staff to better understand novel technical and digital operations 
• Understanding customer segmentation using AI to better sell to different people and improve life-time value

Jenni Homer

Director, Retail & eCommerce
Nanso Group

See Bio

Join us in wrapping up Day 1 with a drink's reception before a three-course dinner, where you can continue the conversation and relax after a day full of learning and networking. We’ll have the coffee ready in the morning!