eTail Nordic Connect 2024
14 - 15 May, 2024
Scandic CPH Strandpark, Copenhagen
Day 1 | 14th May
8:00 - 8:40
Registration and Welcome Coffee
Catch up with friendly faces before the event kicks off over a morning coffee and some breakfast. Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes.
8:40 - 8:50
Welcome Remarks & Delegate Orientation: Hannah Davis, Content Director, WBR
8:50 - 9:00
Chairperson’s Opening Address
ADVANCING WITH AI
9:00 - 9:20
OPENING KEYNOTE: Title TBC
Mikael Lenneryd -
Chief Marketing Officer,
Apoteket
9:20 - 9:40
FIRESIDE CHAT: Unleashing Creative Potential: How can you elevate your content strategy, blending human creativity and AI, to redefine customer engagement?
Stefan Kovačević -
Global Digital Shelf Lead,
Nestlé
Daniel Larsson -
Head of E-commerce,
MEDS Apotek
Peter Keerberg -
CEO,
Jotex
- How to craft persuasive product descriptions through AI-driven copy, boosting conversions
- How to achieve visual excellence with AI-generated visuals and captivating product videos
- How to develop the synergy between creative teams and AI to produce a seamless brand identity
Daniel Larsson
Head of E-commerceMEDS Apotek
9:40 - 10:00
INDUSTRY CASE STUDY: Fact or fiction: Busting e-commerce myths in Europe
Claes Berg -
Director, Large Enterprise, Northern Europe,
PayPal
PayPal’s latest European research reveals how consumers really shop online and what companies do to meet their expectations. Join the session to bust e-commerce myths with exclusive insights on:
- Shopping drivers and barriers
- Role of AI-commerce
- Online security expectations and more.
10:00 - 10:15
Networking Bingo!
Throw yourself into our popular networking session to meet as many people in the room as you can in 15 minutes. Grab a bingo card and a pen, search out the numbers you need, and the winners get to decide on a donation to a charity of their choice courtesy of WBR.
10:15 - 10:20
5 Minutes Transition
This time is reserved for you to benchmark solution providers.
Join your fellow leaders as we dive into the barriers facing women in leadership positions, how we can all join forces to overcome these and how to encourage diversity in the boardroom.
10:50 - 10:55
5 Minutes Transition
This time is reserved for you to benchmark solution providers.
Network with your industry peers and make whilst enjoying a revitalising refreshment. Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes.
ENHANCING OMNICHANNEL
11:25 - 11:45
CASE STUDY: Standing Out with Social: How can you develop the right social commerce advertising and content creation strategies to turn followers into loyal customers and drive more ROI?
Nicholas Bálint -
Head of Live Commerce & Social Media,
Kjell & Company
11:45 - 12:05
INDUSTRY CASE STUDY: ROI Amplified: How can you leverage personalised content strategies and omnichannel integration to drive substantial revenue gains?
- What transformative power does data analytics have in reshaping marketing landscapes?
- How can you leverage personalised content strategies and omnichannel integration to drive substantial revenue gains?
- How can you seize the opportunity to harness the full potential of data in this era of retail transformation?
Sponsored by: Emarsys
12:05 - 12:25
CASE STUDY: Leveraging Customer Insights: How to use data from different stages of your customer’s journey to personalise shopping experiences and build loyalty
- How to harness data for personalised recommendations that boost cross-channel sales?
- How to clearly define customer journey stages to visually see how customers engage with the brand develop actionable insights
- What technology and data management platforms can enhance your view of customer data
12:25 - 12:30
5 Minutes Transition
12:30 - 13:00
Private Business Meetings
This time is reserved for you to benchmark solution providers.
13:00 - 14:00
Lunch Break
Network with your industry peers and make valuable new contacts with solution providers during our lunch break in the buzzy lunchroom.
14:00 - 14:30
Private Business Meetings
This time is reserved for you to benchmark solution providers.
14:30 - 14:35
5 Minutes Transition
14:35 - 15:05
Private Business Meetings
This time is reserved for you to benchmark solution providers.
15:05 - 15:10
5 Minutes Transition
REDUCING RETURNS AND MASTERING DELIVERY
15:10 - 15:30
CASE STUDY: Eliminating Excessive Returns: How we blocked 42,000 customers who repeatedly exploited our returns policy to save 791 tons of CO2 and eliminate c600 delivery trucks in one year
Jesper Jensen -
Media and Marketing Director,
Boozt.com
- Where did the idea to block customers come from and what does this look like when implemented?
- What reaction have we got from customers on this 'no messing' approach and what has it meant for customer loyalty?
- How has the number of returns been impacted and what does this mean for our business?
- How do we expect other retailers to react?
15:30 - 15:40
QUICKFIRE CASE STUDY: Title TBC
15:40 - 16:00
FIRESIDE CHAT: Optimising Fulfilment: How can you automate warehousing processes and optimise data flows to provide a frictionless delivery experience?
Mathias Parkhagen -
Logistics and Supply Director,
Ellos Group
Tobias Neumann -
Operations Manager,
CDON
Connie Lindemann Olsen -
Head of Freight & Fulfilment,
Miinto Group
- What technology can you use to understand real-time inventory management?
- How can you streamline order fulfilment processes to reduce errors and minimise time?
- How to optimise warehouse categorisation systems to improve efficiency
Tobias Neumann
Operations ManagerCDON
16:00 - 16:05
5 Minutes Transition
16:05 - 16:35
Private Business Meetings
This time is reserved for you to benchmark solution providers.
16:35 - 16:40
5 Minutes Transition
SUSTAINABLE COMMERCE
16:40 - 17:00
INTERVIEW: Green eCommerce: How to meet your sustainability objectives whilst extending your customer lifetime value through a circular CX
Johan Munck -
CEO,
Polarn O. Pyret
- How can implementing a circular strategy of repair, resell, refurbish lead to increased customer loyalty and brand stickiness?
- What steps can you implement from the creation and design phase to ensure a circular strategy is a viable option for your business
- How to be sustainable-shopper-centric, aligning their sustainable values with your businesses
17:00 - 17:05
Chair’s Closing Remarks & End of Day 1
17:15 - 21:00
MASTERCARD GALA DINNER
Join us at the Growth House in Copenhagen for our drinks reception and dinner, brought to you by Mastercard.