Marco Cordioli

Head of Marketing Innovation & GenAI VELUX

Marco is an experienced marketing executive and dedicated team leader, he brings to the table more than two decades of passion for digital marketing, having navigated the complexities of diverse business environments, ranging from digital startups to multinational corporations. His journey has seen him wear multiple hats - as an entrepreneur, specialist, and manager - always striving to drive people and business growth through innovative marketing transformations, robust business modeling, process optimization, and strategic long-term business planning.

Day 2 | 21st May

2:15 PM OXFORD STYLE DEBATE – Every Nordic retail brand should integrate GenAI into their digital strategy in the next 6 months – FOR & AGAINST

FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market - Rakesh Rana, Head of Data, Haypp Group

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty - Marco Cordiolo, Head of Marketing Innovation & GenAI, VELUX

Check out the incredible speaker line-up to see who will be joining Marco.

Download The Latest Agenda