Marco Cordioli

FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market - Rakesh Rana, Head of Data, Haypp Group

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty - Marco Cordiolo, Head of Marketing Innovation & GenAI, VELUX