eTail Nordic Connect 2025

20 - 21 May, 2025

Scandic CPH Strandpark, Copenhagen

Michael Kirkegaard Clausen

Chief Marketing Officer Holger's

Michael plays a pivotal role in shaping the future of Holger’s marketing landscape. His mission revolves around harnessing data's power, the latest AI-driven technologies, and rigorous budget management to drive innovation and accelerate growth within all their sales channels.

Day 1 | 20th May

11:35 AM PRESENTATION – GenAI for content and tracking: How to integrate generative AI to create dynamic product recommendations and optimise tracking capabilities

  • Exploring the role of generative AI in enhancing personalisation and customer engagement  
  • Evaluating ethical considerations to ensure transparency and trustworthiness in AI-driven customer interactions 
  • Leveraging GenAI to enhance the customer journey, boost conversion rates, and deliver  

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda