eTail Nordic Connect 2025

20 - 21 May, 2025

Scandic CPH Strandpark, Copenhagen

Viktor Sahlström

Chief Technology Officer Apotea

Viktor is an experienced CTO, CPO, developer and team lead who has worked with multiple different tech companies to invent, design and build products and services. Within his speciality area is ecommerce and building cost effective solutions in areas like warehouse automation and purchasing. He is used to working in large complex systems that require integrating various techniques and systems and he is used to managing teams.

Day 1 | 20th May

9:20 AM KEYNOTE CASE STUDY INTERACTIVE – Leveraging post-sale: How we transformed our post-purchase communication with personalisation to turn buyers into brand advocates

  • Discovering how personalised post-purchase communication can transform one-time buyers into loyal, repeat customers by fostering ongoing engagement 
  • Learning how to use the post-purchase period to upsell products, promote offers, and encourage reviews, all of which help to strengthen direct customer relationships 
  • Exploring strategies for leveraging data and technology to create high-engagement communications that boost brand loyalty and encourage customers to return and purchase again 

15 min presentation, 20 min interactive discussion 

Check out the incredible speaker line-up to see who will be joining Viktor.

Download The Latest Agenda