Jenni Homer

Director, Retail & eCommerce Nanso Group

Jenni is the Director of Retail at Nanso Group, a leading Finnish fashion company, she oversees the operations and strategy of 26 own stores and a booming e-commerce business. With nearly twenty years of experience in retail management and merchandising, she has a strong interest in developing innovative solutions that create a seamless online-offline customer experience and drive sales and profitability growth.

Day 1 | 20th May

2:55 PM CASE STUDY – Creating a seamless journey: How to successfully implement a seamless online-offline customer experience to drive sales and profitability

Changing internal processes using effective platforms
Training store staff to better understand novel technical and digital operations  
Understanding customer segmentation using AI to better sell to different people and improve life-time value

3:35 PM PANEL DISCUSSION – Keeping customers in: How can you systematically implement loyalty and personalisation to drive business?

Creating engagement loops to maintain customers’ interest and ensure their loyalty to your brand
Leveraging customer data from loyalty programs to identify cross-selling opportunities
Understand the final impact on the customer’s experience and how it leads to greater customer lifetime value

Check out the incredible speaker line-up to see who will be joining Jenni.

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