Mikael Lenneryd

Chief Marketing Officer Apoteket

Mikael has extensive experience in Management of Strategic and Operational activities within the areas of eCommerce, Marketing, Product Management and IT. An entrepreneurial background from start-ups and several senior positions in both line organisations and consultancy. Many years in roles driving Digital Business, including eCommerce, CRM and Marketing Innovation. He is currently responsible for Marketing (insights, strategy, tactics and execution), Loyalty programme, PR & Communications, Customer Service, eCommerce and Product Management online.

Day 1 | 20th May

9:55 AM CASE STUDY – Moving sustainable eCommerce: How we have adapted our operations to align with our online shoppers’ new priority

Examining how businesses are prioritising eco-friendly practices in product design and manufacturing processes
Discussing the increasing importance of sustainability in purchasing decisions and customer loyalty, especially among younger consumers
How to integrate sustainability into your eCommerce operations, from sourcing to transparent communication about your environmental impact

Check out the incredible speaker line-up to see who will be joining Mikael.

Download The Latest Agenda