The Invitation-Only Forum for eCommerce, Digital Marketing & Omnichannel Leaders from the Top Nordic Retailers

06/01/2023

eTail Nordic Connect is a senior-level, invitation-only networking event for the Nordics most prestigious retailers. We provide high-level networking through a VIP, closed-door experience, supplemented by pre-qualified 1-1 meetings with hand-picked solution providers.

In May 2023, over 2 days we brought together 120 eCommerce, Digital Marketing & Omnichannel Leaders from the Nordic's Top Retailers to the beautiful city of Copenhagen! We hosted 17 engaging sessions to encourage benchmarking and learning from these senior peers. In addition, we offered 8 stand-alone 1-1 meeting slots; resulting in a total of 119 pre-qualified 30 minute meetings. Not just this, we also had networking experiences from our drinks reception to our three course gala dinner! Our senior attendees represented some of the the Nordic's top retailers, such as:

Apoteket, Clas Ohlson, Elkjop, Ericsson, Finnair, Ingka, Internet Stores, KappAShl, Kesko, Kicks, S-Group, & Other Stories, Pandora, SJ Industries, Telia, H&M & IKEA.

The audience breakdown at eTail Nordic Connect read as follows:

  • eCommerce/Online - 43%
  • Digital/Marketing/Digital Marketing – 31%
  • Other Customer Experience Solutions – 26%

Check out the full list of attendees here.



“A masterfully organized event with rich and relevant content. I have enjoyed every bit and I’m telling all my colleagues about it.” - Memo Dervishogullari, Director of Loyalty Analytics at Circle K


Our Retailers Investment Priority

The retailers that attended eTail Nordic Connect are the top decision makers and budget holders who are actively seeking new solutions. All our attendees had a minimum annual revenue of €1 million, with 18% of these having an online revenue of €1 billion+. Each attendee has a personal annual budget of at least €50,000, and 20% have a personal budget of up to €10 million.

With the extensive profiling and marketing campaign that happens in the lead up to the event, you can guarantee that deals are made across the 2 days.

Here is a look at the solutions our eTail Nordic Connect retailers were looking to invest in, within the following 12 months:

  • Data analytics, data mining & data management - 62%
  • Loyalty & Retention Solutions - 56%
  • UX/CX Solutions - 55%
  • Personalisation - 54%
  • CRM - 53%
  • Customer Engagement Platforms - 52%



An Unrivalled Speaker Faculty

Under Chatham House Rule, our 31 speakers hosted a mix of high-level strategic case studies and interactive discussions focused on the industries biggest growth priorities. Our audience was able to benchmark their best strategies and tools from driving personalisation and connecting digital and in-store touchpoints, to building customer loyalty, as well as capitalising on a unique networking opportunity.

Our packed agenda of 17 sessions covered pressing industry topics, such as Recession proofing your business & leading with loyalty and Optimising the omnichannel experience & transforming customer connections!

  • Aino Hökeberg, Director of Ecommerce, Fazer
  • Renate Berenett, Head of New Channels and Partnerships, Orkla Food
  • Trine Pondal, Head of Sustainability and Social Responsibility, Flying Tiger Copenhagen
  • Sandra Klackenborn, Head of Sustainability, Dustin
  • Karin Friis, Head of Loyalty and Campaigns, Coop Sverige
  • Memo Dervishogullari, Director of Loyalty and Analytics, Circle K
  • Anders Holvøe, Director - Head of Marketing & Digital, Telenor
  • Anneli Gunnarsson, Chief Operating Officer – Digital Ikea, Ingka Centres
  • Javier Artal Herbella, Head of Business Development, Samsøe & Samsøe
  • Elin Mengarelli Hofmann, Ecommerce Manager, Region Europe, & Other Stories

These are just a handful of the brilliant speakers we heard from at eTail Nordic Connect.

Take a look at the full speaker line up and topics discussed by downloading our agenda here.



"To meet this number of high-level job titles we have met today, it could take up to a year. This has been very productive, and we see it as an investment that’s definitely worth it”  - Tom Holmes, Sales Director at Cloudinary


Social Media Was Buzzing

There was a great buzz on social media whilst eTail Nordic Connect was taking place. Here’s a look at some of our favourite posts on LinkedIn:

Rocky af Ekenstam Brennicke, Chair at eTail Nordic Connect – “Premiere as a chair, and loved every minute of it thanks to WBR, flawless prepping, brilliant speakers, engaged delegates.

Mikael Meijer, SVP of eCommerce at Apoteket AB – “Really enjoyed the valuable discussions throughout the days eTail™ with not just great key notes but time to network and define important relationships in the strive for a greater eCommerce (customer) experience.”


SAVE THE DATE

eTail Nordic Connect 2024 – 14 - 15 May, Scandic CPH Strandpark, Copenhagen.

eTail Nordic Connect is already starting to take shape. Sponsorship opportunities are available now. If you want the chance to be introduced to your next client – get in touch with our team!

Get in touch here.