Victor Lindeberg

Victor Lindeberg

Head of Customer Engagement - Nordic Bygghemma

Day 1 | 12th May

16:05 Case Study: How we are redefining customer loyalty through data, AI, and cross-functional innovation to turn one-time shoppers into repeat customers

  • Launching a scalable, points-based program designed to re-engage one-time buyers and reward loyal customers, with seamless onboarding and bonus incentives for all existing customers
  • Developing a three-phase roadmap – from rewards and vouchers to tiered levels and gamification – supported by surprise-and-delight collaborations with partners
  • Harnessing first-party data for segmentation and predictive analytics, leveraging AI and third-party tools to forecast purchasing behaviour and deliver personalised communications that boost retention

Check out the incredible speaker line-up to see who will be joining Victor.

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