Rocky af Ekenstam Brennicke

• How can retailers evolve beyond basic monetisation into strategic, long-term brand partnerships? 
• Aligning with brand partners on KPIs, transparency, and full-funnel media value 
• Leveraging AI and predictive analytics to personalise campaigns while maintaining consumer trust 

• Creating engagement loops to maintain customers’ interest and ensure their loyalty to your brand  
• Leveraging customer data from loyalty programs to identify cross-selling opportunities 
• Understand the final impact on the customer’s experience and how it leads to greater customer lifetime value 

• How can a multi-local commerce strategy provide a seamless shopping experience for customers world- wide to cater to the growing trend of cross-border eCommerce? 
• How can brands differentiate themselves in a competitive market by offering localised experiences, including language, currency, and region-specific promotions? 
• What is the critical role of customer experience in expanding global reach and how can embracing multi-local strategies lead to greater customer satisfaction and brand loyalty? 

FOR – GenAI is pivotal to deliver customized shopping experiences, anticipate consumer behaviour and streamline digital interactions. Embracing this technology now can position brands at the forefront of innovation, ensuring they stay competitive in a rapidly evolving market - Rakesh Rana, Head of Data, Haypp Group

AGAINST – Embracing GenAI too quickly may compromise the genuine, personal connections that brands have with their customers. The technology could introduce biases and reduce transparency, potentially diminishing the authenticity that consumers expect, which may weaken brand trust and long-term loyalty - Marco Cordiolo, Head of Marketing Innovation & GenAI, VELUX