Rocky af Ekenstam Brennicke
Marketing Director Equestrian StockholmDay 1 | 12th May
9:40 FIRESIDE CHAT INTERACTIVE: How can you integrate Generative AI into your marketing to produce high-volume, impactful creative assets and dynamic messaging that resonates?
- Scaling creative production with GenAI for images, video, copy, and product-focused use cases like tailored search, calculators, and SEO
- Delivering personalised, real-time messaging that resonates across segments without requiring deep domain expertise
- Embedding GenAI into marketing stacks to drive efficiency, innovation, and new ways of engaging customers
15:35 OXFORD STYLE DEBATE: Loyalty is the most overrated growth strategy in commerce
True – Loyalty as a growth bet is an illusion — a costly distraction from expanding your brand to bigger audiences
False – Loyalty as a growth bet is a strategic advantage — a powerful driver of retention, brand strength, and long-term, profitable growth
Day 2 | 13th May
12:20 FIRESIDE CHAT: How can you harness influencer partnerships, shoppable content, and social media strategies to build trusted communities that drive connection and conversion?
- Partnering with creators, affiliates, and trusted parent communities to build credibility, drive discovery, and spark engagement across social and digital channels
- Leveraging UGC, TikTok and content strategy for brand and performance marketing to drive relevance for a new generation of parents
- Using authentic storytelling and shoppable formats to build and nurture strong communities that inspire, connect, and convert
Check out the incredible speaker line-up to see who will be joining Rocky.
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