• Scaling creative production with GenAI for images, video, copy, and product-focused use cases like tailored search, calculators, and SEO
• Delivering personalised, real-time messaging that resonates across segments without requiring deep domain expertise
• Embedding GenAI into marketing stacks to drive efficiency, innovation, and new ways of engaging customers

This is your chance to shape the conversation. Share your perspective, challenge the panel, and compare your approach with industry peers through live polls, audience Q&A, and an interactive word cloud.

• How should brands balance customer acquisition and loyalty when aiming for long-term, profitable growth?
• Where does loyalty deliver the most value today, retention, lifetime value, or brand advocacy?
• What does "modern loyalty" look like beyond points and perks, and how can it scale alongside audience growth?

• Partnering with creators, affiliates, and trusted parent communities to build credibility, drive discovery, and spark engagement across social and digital channels
• Leveraging UGC, TikTok and content strategy for brand and performance marketing to drive relevance for a new generation of parents
• Using authentic storytelling and shoppable formats to build and nurture strong communities that inspire, connect, and convert