Peter Keerberg has worked for many years with IKEA both on a European and Canadian level. This retail journey was completed on a Global level as CEO for IKEA Communications AB. This has given him a full and integrated understanding of the complete retail chain from the idea of a product. Following this extensive retail experience at one of the  largest global retail brands, Peter moved into eTail as the CEO for Komplett AB. He is now the CEO for Jotex AB (The leading Nordic home furnishings eTailer) and Jotex was the winner of the Web Service Award 2013, in the e-Commerce category. The web service award is nominated to the sites that the visitors consider to have the highest quality.