Peter Keerberg

CEO Jotex

Peter Keerberg has worked for many years with IKEA both on a European and Canadian level. This retail journey was completed on a Global level as CEO for IKEA Communications AB. This has given him a full and integrated understanding of the complete retail chain from the idea of a product. Following this extensive retail experience at one of the largest global retail brands, Peter moved into eTail as the CEO for Komplett AB. He is now the CEO for Jotex AB (The leading Nordic home furnishings eTailer) and Jotex was the winner of the Web Service Award 2013, in the e-Commerce category. The web service award is nominated to the sites that the visitors consider to have the highest quality.

Day 1 | 14th May

9:20 FIRESIDE CHAT: Unleashing Creative Potential: How can you elevate your content strategy, blending human creativity and AI, to redefine customer engagement?

How to craft persuasive product descriptions through AI-driven copy, boosting conversions
How to achieve visual excellence with AI-generated visuals and captivating product videos
How to develop the synergy between creative teams and AI to produce a seamless brand identity

Day 2 | 15th May

11:55 FIRESIDE CHAT: Building Team-Centric Working Environments: How can you strengthen your teams by adapting your leadership approach to empower colleagues and their personal growth?

What differentiates our management style from others and what does this mean for our teams?
What impact has our team-leading decisions had on our growth and output?
What challenges have we overcome in our roles as team leaders?

Check out the incredible speaker line-up to see who will be joining Peter.

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