Mette Lange Mathiasen

Mette Lange Mathiasen

Digital Growth Manager Carlsberg

Day 2 | 13th May

12:40 CASE STUDY: How we treated sales channels as strategic growth allies to boost brand impact and drive partner sales and loyalty

  • Explore how treating partners not just as buyers, but as strategic collaborators, enables shared insights, joint planning and mutual value creation to underpin sustainable growth beyond one-off transactions
  • Drawing on UK experience to illustrate how providing partners with rich consumer data, category tools, training and integration into a broader ecosystem empowers them to act as growth engines — not just distribution points
  • Aligning strategic goals—such as consumer behavior insights, brand relevance, and channel growth—with partner incentives to create win-win outcomes, enhancing brand impact and consumer engagement while driving partner sales and loyalty

Check out the incredible speaker line-up to see who will be joining Mette.

Download The Latest Agenda