Marta Sulkiewicz

Marta Sulkiewicz

Vice President, Emerging Solutions Similarweb

Day 1 | 12th May

12:00 CASE STUDY: How we implemented predictive analytics and personalisation engines to build long-term customer relationships and improve retention by 20%

  • Leveraging predictive analytics to anticipate customer behaviour and trigger timely, relevant engagement
  • Implementing personalisation engines to tailor experiences across channels based on real-time data
  • How we used insight-led decision making to continuously optimise journeys to increase retention by 20%

Check out the incredible speaker line-up to see who will be joining Marta.

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