Marcel Duy
Product Director, Marketing Intelligence & Performance IKEADay 1 | 12th May
12:20 CASE STUDY: How we combined data and advanced analytics to accelerate tactical and strategic omni-channel marketing decision-making and generate growth
- Mining customer and operational data to uncover untapped demand and behavioural patterns
- Applying advanced analytics to model scenarios and prioritise high-impact growth levers
- Translating insights into iterative, test-and-learn strategies to enable agile decision-making
Check out the incredible speaker line-up to see who will be joining Marcel.
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