Marcel is currently leading the digital product area at Ingka IKEA dedicated to Marketing Insights and Performance Optimization. Earlier in his career, he was managing global marketing campaigns and product launches on both, agency side and with brands such as BMW.
Day 1 | 12th May
12:20 CASE STUDY: How we combined data and advanced analytics to accelerate tactical and strategic omni-channel marketing decision-making and generate growth
- Mining customer and operational data to uncover untapped demand and behavioural patterns
- Applying advanced analytics to model scenarios and prioritise high-impact growth levers
- Translating insights into iterative, test-and-learn strategies to enable agile decision-making
Check out the incredible speaker line-up to see who will be joining Marcel.
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