Mai-Britt Beldam

Mai-Britt Beldam

Marketing Manager B2B, Global Brand & Marketing VELUX

Day 2 | 13th May

12:00 Case Study: How we are building emotional connections across multi-channel customer journeys to offer relevant propositions that drive growth

  • Creating clear value propositions and communication concepts for different target groups to stay relevant in all phases of the marketing funnel
  • Tailoring creative assets, colours, and messaging across digital and offline platforms to make a “cold” industry emotionally engaging and relevant
  • Using anthropological research and human insights to connect products to healthier, more sustainable living, driving both brand trust and growth

Check out the incredible speaker line-up to see who will be joining Mai-Britt.

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