I shape VELUX’s B2B marketing direction, strengthen professional value propositions, guide strategic initiatives, and elevate engagement with our professional customers.
My goal is continuous improvement in a sustainable manner. I firmly believe that people are the key to success, with purpose taking precedence over everything else. And you know what? It all begins with a simple smile.
Day 2 | 13th May
14:25 CASE STUDY: How we are building emotional connections across multi-channel customer journeys to offer relevant propositions that drive growth
- Creating clear value propositions and communication concepts for different target groups to stay relevant in all phases of the marketing funnel
- Tailoring creative assets, colours, and messaging across digital and offline platforms to make a “cold” industry emotionally engaging and relevant
- Using anthropological research and human insights to connect products to healthier, more sustainable living, driving both brand trust and growth
Check out the incredible speaker line-up to see who will be joining Mai-Britt.
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