Linda Kinnunen

Linda Kinnunen

Head of Data Analytics Apoteket Europe

Linda Kinnunen is the Head of Data Analytics at Apoteket, where she leads the development of the company’s central data and analytics platform. With a unique background as a tech lawyer, Linda brings a strategic perspective to data-driven transformation, ensuring that insights are not only actionable but also aligned with regulatory and ethical standards. Her work bridges the gap between technology, business, and people—enabling smarter decisions and measurable business value. Passionate about the intersection of data, governance, and digital innovation, Linda plays a key role in shaping Apoteket’s data strategies through cross-functional collaboration and modern technology.

Day 1 | 12th May

12:50 Fireside Chat: How can you harness advanced data analytics across marketing, product, eCommerce and CX to unlock new revenue streams and optimise customer journeys?

  • Leveraging real-time analytics, ML models and the right tools to identify high-value behaviours, monetisation opportunities and drive a data-driven culture across teams
  • Implementing continuous insight capture, performance tracking and governance frameworks to better map and optimise customer journeys while embedding structural and cultural alignment
  • Activating cross-functional data collaboration to power smarter decisions across marketing, product and CX, supported by strong organisational design and effective change management to sustain transformation

Check out the incredible speaker line-up to see who will be joining Linda.

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