Karin Friis

Karin Friis is leading the team responsible for the loyalty program and the promotion plan at Coop Sweden. Enhancing customer experience and the delivered customer value are the key deliverables. Coop Sweden is currently implementing a new MarTech platform for personalized omni-channel communication and a single customer view. The next step is further digitalizing the promotion communication as well as applying advanced analytics and customer data for promotion optimization. Karin has vast marketing experience from the FMCG industry on both the retail side and from the brand perspective. She has also experience from media agency networks, responsible for communications strategies and media optimization as Client Director.