Jörgen Sandström

Jörgen Sandström

Chief Digital Officer Miss Mary of Sweden

Day 1 | 12th May

12:10 Case Study: How we are using AI, personalisation, and data-driven innovation to transform a heritage brand

  • Leveraging AI and personalisation to modernise customer engagement and drive product development, while staying rooted in brand heritage
  • Embedding data-driven practices – from decades of A/B testing to today’s advanced analytics – to refine products, content, and marketing strategies
  • Building organisational AI literacy and evolving performance marketing to strengthen the relationship between brand storytelling and product sales

Check out the incredible speaker line-up to see who will be joining Jörgen.

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