eTail Nordic Connect 2024
14 - 15 May, 2024
Scandic CPH Strandpark, Copenhagen
Jesper Jensen
Media and Online Marketing Director BooztDay 1 | 14th May
15:10 CASE STUDY: Eliminating Excessive Returns: How we blocked 42,000 customers who repeatedly exploited our returns policy to save 791 tons of CO2 and eliminate c600 delivery trucks in one year
- Where did the idea to block customers come from and what does this look like when implemented?
- What reaction have we got from customers on this 'no messing' approach and what has it meant for customer loyalty?
- How has the number of returns been impacted and what does this mean for our business?
- How do we expect other retailers to react?
Check out the incredible speaker line-up to see who will be joining Jesper.
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