Henri Legentil Borup is Head of Data & Insights at Magasin du Nord, working at the intersection of technology and commercial performance. He is responsible for the company's data and insights agenda—setting direction, building the foundations (data quality, governance, and scalable analytics), and enabling automation and AI initiatives across key retail areas such as planning, forecasting, classification, enrichment, and customer experience. His focus is making data dependable and usable so teams can move faster and deliver measurable impact.
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