Henri Legentil-Borup

Henri Legentil-Borup

Head of Data & Insights Magasin du Nord
Henri Legentil-Borup

Henri Legentil Borup is Head of Data & Insights at Magasin du Nord, working at the intersection of technology and commercial performance. He is responsible for the company's data and insights agenda—setting direction, building the foundations (data quality, governance, and scalable analytics), and enabling automation and AI initiatives across key retail areas such as planning, forecasting, classification, enrichment, and customer experience. His focus is making data dependable and usable so teams can move faster and deliver measurable impact.

Day 2 | 13th May

11:50 CASE STUDY: Fix Data First: How to improve product categorisation and enrichment using machine learning to enable scalable AI experiences

  • Why poor partner data is the biggest blocker to AI success in marketplace/department store models
  • Using machine learning to automate product categorisation and improve accuracy at scale
  • Building towards GenAI and why clean, structured data is essential for meaningful search and CX

Check out the incredible speaker line-up to see who will be joining Henri.

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