Frederikke Haider

Frederikke Haider

Business & eCcommerce Manager Orkla

Day 2 | 13th May

9:20 CASE STUDY: How we built a “House of Brands” retail media strategy that balances influence, identity, and impact

  • Deciding which brands to elevate in retail media placements, balancing equity, performance, and retailer relationships
  • Activating campaigns that allow each brand—whether established or emerging—to shine authentically while contributing to shared commercial goals
  • Leveraging creator-led storytelling and data-led targeting to drive consumer connection, test creative direction, and inform future brand media mix decisions

Check out the incredible speaker line-up to see who will be joining Frederikke.

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