Cristina Oliosi

Cristina Oliosi

Head of Brand Activation & Sponsorship Boozt

Day 2 | 13th May

9:40 Case Study Interactive: How retailers and brands can collaborate to build retail media strategies that inspire customers and drive measurable growth

  • Localising creative content and PDP imagery to reflect Nordic culture, sustainability values, and seasonal trends, making campaigns resonate more authentically with shoppers
  • Building joint business plans where retailers and brands align early on data use, campaign design, and creative execution to ensure marketing feels like part of the customer journey rather than an add-on
  • Establishing shared KPIs and measurement frameworks that connect on-site, off-site, and in-store activity to real sales impact, helping justify investment and strengthen long-term partnerships

Check out the incredible speaker line-up to see who will be joining Cristina.

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