Discover How Walmart Built One of the World’s Most Advanced Customer Data Monetisation Programmes
Be among the first to discover how Walmart, the world’s largest retailer, built one of the most advanced customer data monetisation programmes — and what this means for retailers and CPGs across Denmark, Sweden, Norway, and Finland.
In this on-demand session, dunnhumby experts walk you through Walmart’s transformation: how they integrated customer insights, omnichannel behaviour, category management, and commercial planning into a unified model that delivers measurable value at scale.
Speakers
- Sandrine Devy, Global SVP Monetisation
- Olga Rafinska, Global Commercialisation Manager
- Lucy Mulcahy, Business Development Manager - Nordics
Why Attend?
Building on dunnhumby’s experience supporting customer data strategies in more than 30 markets, this session explores which aspects of Walmart’s approach are most relevant for the Nordics - a region with high digital maturity, strong loyalty penetration, and significant potential for deeper data-driven collaboration.
In This Webinar, You’ll Learn
- How Walmart built an integrated data ecosystem that connects customer behaviour, digital signals, and operational performance to inform better decisions.
- Why the combination of people, processes, and platforms is essential to unlocking value from customer data.
- What opportunities Nordic retailers and CPGs can access by strengthening data-driven joint business planning.
- How learnings from Walmart’s model can be adapted to enhance category strategy, assortment optimisation, and commercial collaboration.
- Practical steps to accelerate your organisation’s maturity in customer-data monetisation and drive sustainable, long-term growth.
Don’t Miss Out
Don’t miss this opportunity to learn from one of the world’s most advanced retail data programmes and discover how its principles can inspire the next phase of retail evolution in the Nordics.
Register now to receive on-demand access as soon as the webinar is live.