RPI Nordics 2026: What Drives Grocery Shoppers [On-demand Webinar]

This isn’t just another webinar – it’s your chance to ask pressing questions. 💬 Submit your question in advance by emailing eva.fernandez@wbr.co.uk, and we will address it during the session.


On-Demand Webinar | dunnhumby’s Nordic Retailer Preference Index (RPI)

Be among the first to explore insights from the inaugural Nordic Retailer Preference Index (RPI) – a new study revealing how shoppers across Denmark, Norway, Sweden and Finland rank their grocery retailers, and what truly drives their choices.

Building on dunnhumby’s global RPI framework – first launched in the US in 2017 and now spanning 16 markets – this on-demand session, led by Siro Descrovi, Customer Strategy Manager at dunnhumby, uncovers what’s shaping the grocery retail landscape in the Nordics today, and how you can use these insights to sharpen your competitive edge.

In this webinar, you’ll learn:

  • The trends driving change in Nordic grocery retail
  • Which factors most influence where customers choose to shop
  • Which retailers are winning with shoppers – and why
  • How to turn RPI findings into practical strategies to better meet customer expectations and strengthen your market position

Don’t miss this opportunity to benchmark your performance and gain actionable insights to grow your business.

👉 Register now to receive on-demand access as soon as the webinar is live at the beginning of February!