At eTail Nordic Connect, we spoke to Benjamin Faust, Team Manager for Tax Technology Solutions at Avalara EMEA, to see why they choose to continue sponsoring
Benjamin: We have sponsored eTail Connect in several different regions now, including this event last year. We chose to sponsor again because this is a great opportunity to have 1-1 meetings and get to know potential and existing partners in an intimate setting.
Benjamin: We’re finding a lot of very senior people here instead of executives, which is great for our business as they are the ones with senior business duties.
Benjamin: People have been quite open, which has allowed us to have relaxed conversations within the intimate setting. The dinner, in particular, made it very easy to speak to people, and I’ve got to say, the networking bingo was really fun.
Benjamin: We have had nine meetings, and at least half of them will lead to a good follow-up. We also used the attendee profiling information prior to our meetings. It was very useful to do some research beforehand.
Benjamin: It was great, we did a quiz and had a few fun trivia questions, all of which were certainly well-received by the audience. Immediately afterward, and at the dinner, a lot of people approached us to have a chat; it served as a great conversation starter.
Benjamin: It’s been very well organised. I’m always very impressed with eTail Connect. The team is very passionate and dedicated. They make sure that everything is running as smoothly as possible and work closely with the sponsors to ensure that we’re getting the most out of the event. eTail Nordic Connect is certainly important to sponsor and will have a positive impact on our business goals this year.
If you’d like to join as a sponsor at eTail Nordic Connect, then get in touch and find out more about how you can get involved.